Thanks to all speakers and delegates who attended our Great Media Debate on June 24! Besides hearing an update on Metrolinx’s communication strategy from VP Judy Pfeiffer, we did a deep and interactive dive into the media’s role in shaping public support for complex funding measures and different transport modes. This included a far-ranging discussion of The Big Move, transport governance, GTA planning history, densities, market-based reforms, revenue tools, PPPs, political will, public trust/willingness to pay, system management, technology, NGO campaigns, international case studies, upcoming elections, ideology, solutions and much more. Talk about connecting the dots!
In terms of revenue tools, the majority of media panelists felt they are needed to pay for the Big Move Plan but did not always agree with the ones chosen by Metrolinx in May 2013: a 1% sales tax, a 5 cent gas tax, 15% development charge increase and a 25 cent/day non-residential parking levy. To paraphrase our panelists:
Looking forward, Metrolinx and its partners will support the provincial government as they start another round of revenue tool consultations in advance of elections in 2014. Opponents will continue to oppose them every step of the way. Based on our debate, there is no doubt that some media will report all the details about these evolving political and public positions in a balanced way while others, having strong viewpoints of their own, will attempt to sway opinion with a range of arguments “for” and “against”. Transport Futures will continue to play a leading role by facilitating its fifth anniversary mobility pricing summit on November 18, 2013. Stay tuned!
The Great Media Debate was generously sponsored by the Residential and Civil Construction Alliance of Ontario.
Transport Futures
is a project of
Healthy Transport Consulting